Using our Story Staircase® methodology, we work with clients to help them take a complex message and make it simple. This includes everything from corporate strategy through to the launch of a new product.
We've found that many organisations have a remarkable ability to over-complicate what they want to say and, as a consequence, they create messages that are not only instantly forgettable, but are also rather dull and uninspiring.
There's a reason why we remember events in our lives like our graduation or wedding day so clearly, but forget other experiences completely - the key to making something memorable is to generate a strong emotional connection. Whether it's about your strategy, your brand, a new product or a big change, our approach is built around the art of telling a good story.
Our business-focused method to achieve this is called the Story Staircase® and it has been used by hundreds of individuals and organisations to create clear, credible, concise and compelling messages. Help your company ditch the jargon and learn to speak like the rest of us.
The worst speech in the world
A whimsical look at the horrible buzzwords used in corporations around the world, collected and presented by Gerard Braud at the IABC World Conference. An example of what no employee wants a CEO speech to sound like!
Recommended read: Why Business People Speak Like Idiots: A Bullfighter's Guide